Understand the brand.
Always remember in the music business, there’s a lot of brands. To create a campaign for a specific one, we have developed a questionnaire to complete to determine which campaign is best.
You see the consumers. You must cater to the real fans. It’s important to shape up your brand, it’s like getting a haircut, stay fresh.
We create them, we will always control them. To be successful you’ve got to work hard, to make history, simple, you’ve got to make it.
Promote the brand.
Surround yourself industry professionals that will promote your brand in the final stage.
“311 was amazing from start to finish. My team couldn’t believe the incredibly innovative approach and the efficient client service all the way.”
— YFB, Music Group